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January 28, 2014

Comments

Amy Ranger

Egads! Doesn't the publisher talk to the vendors? More to the point, doesn't the publisher understand the need for a pricing strategy that will help, not hurt, booksellers? No wonder the industry is going down the drain. I hope your author makes a good impression and that people actually come out to listen to the presentation. Good luck!

Jim Huang

No and no, which is exactly the point. Many publishers no longer believe that they need bookstores, that we're more trouble than we're worth. This case is a little more extreme than most -- we usually see publishers undercutting retail stores but still making it possible for Amazon to be competitive.

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