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August 28, 2007

Comments

Jim Huang

I'm truly overwhelmed by all the responses to my essay, posted here, to lists like DorothyL and 4_Mystery_Addicts, or emailed directly to me. I'm digesting it all, bit by bit. I have a lot to think about.

I'm truly grateful to each and every one of you for your attention and for your feedback.

There's more to respond to here than I possibly can right now, but let me hit a few points:

Sandra's fear that we'll see fewer and fewer titles is pretty clearly already true, in terms of what's coming from the big NY houses. It's astonishing how few titles in this genre come from companies like Simon & Schuster or Warner/Hachette/Grand Central/Whatever they're called these days. The challenge is to find a way to make the small presses more viable, so that they can be strong enough to fill the void -- and provide writers with decent wages. Right now, there's too big a gap between the big companies and all the little ones.

The James Patterson issue that Sandra Tooley raises is an interesting one. I've been thinking about Patterson's situation for a while now, ever since I encountered an entire James Patterson section in an airport bookstore. So the thing I'm wondering is this: is James Patterson an author or is James Patterson a publisher whose books are distributed by Little Brown/Warner/Hachette/whatever they're called? I think the answer may be the latter. If so, I've been trying to figure out what that means.

Chandler writes that I make "the assumption that the smaller-independent publishers and booksellers are better than the corporate giants." Well, yes. But I should underline that I agree with Chandler that we are the victims of the same economic forces: we have to make ends meet too. The reason I think that the small firms are better is that we're accustomed to doing more with less. It's not that NY publishers don't have money, it's that they're not good at spending their money. Small firms don't have the luxury to waste resources the way big firms do.

Still, it's not all sweetness and light on the small firm side. It's scary to operate without a cushion, to always be on the edge. I'm finding myself more and more worn down by all the juggling, the struggle to stay afloat by rubbing our few meager dollars together in hopes of getting a spark. I am tripped up all the time now by the fact that we don't have more time and money to put towards accomplishing our goals.

Turns out, some things you can only do with money. Who knew? I think that as a publisher, I've accomplished everything it's possible to accomplish without any resources whatsoever. I'd really like to have a chance to see what I can do with some resources -- a realization that any sensible person would have hit long ago, but one that I've only just come to. I'm finally starting to work on an option to raise some money; we'll see if we can make that work. On the bookselling side, it's hard to figure out where more dollars will come from. That's part of why I keep having that B&N fantasy that I wrote about.

That lack of resources is what creates the situation that Carole cites, the fact that bookstores don't have her backlist in stock. There are two separate important issues here. The first is that I wish I could stock more backlist. I do as much as I can; in fact I do more than I should. But it's not enough. I'm limited by money. There are ways to measure how much inventory you should have as a ratio to sales, and given weak sales in a store like mine, that means weak inventory. I've tried to rotate in backlist titles, so that I at least represent as many possible authors and titles as possible over time. I do carry more inventory than I should, given sales. But it's not at the level it ought to be. This is a big part of why I always urge folks to spend every dollar possible with small stores because every book dollar you spend elsewhere has a real effect, even on the quantity and nature of the inventory that your local small independent can carry. It's also why I'm thinking about adjusting inventory, in the way that I described in my original post.

The other part of this issue is the special order situation. I am happy to special order stuff, and I bring in books for customers as often as they'll give me the opportunity (when they're not deciding that Amazon is easier after all). But special orders are increasingly difficult for me to fill quickly because the major wholesalers -- Ingram and Baker & Taylor -- are doing a poorer and poorer job of stocking the books that we need. I'm constantly frustrated by the lack of availability of books that ought to be easy, and customers are frustrated that it takes so long to get the books they want. This is another one of those forces that's really hurting the small store. I do understand that Ingram and B&T have pressures on their operations too, but their entire reason for being will disappear if they don't do a better job of stock the books that their bookstore customers need.

P.J. Parrish has the best final word here: "In the end, the best thing an author can do, I think, is ANYTHING that keeps them from being a one-hit wonder. That means, first and foremost, writing a better book each time out." Amen.

MJ

Jim this essay is brilliant and I'll link to it next week with some comments.

I agree with PJ. I think our job is to keep writing and staying alive so that when we finally get to the book that they can promote we're still in the game.

I always say that writing in an art but publishing is a business and an oft broken business at that.

There's no one problem, no one solution but the biggest problem is that 85% - 95% of the books are just dumped out there.

Chris Grabenstein

Jim:

When Ceepak #4 HELL HOLE comes out next June, I'm coming to Indiana! That's the one between Illinois and Ohio, right? Just kidding. See you in Alaska...then in Indiana.

chris

Naomi

Jim:

You can see how thirsty everyone has been for your observations!

I agree with P.J. that the time frame for writers to break out seems to have shrunken. I myself have felt the need to diversify my writing. I feel that I can't stand still and play one note because who knows when the conductor will say "no more." Before that time comes, I want to learn and be comfortable in playing other kinds of music.

In other words, I'll be returning to the series, but only after I take a brief detour in writing a couple of other books. I remember Walter Mosley recommending this at Left Coast Crime Monterey. I just hope the fan base for my character is still there!

Lori G. Armstrong

Jim, thanks for letting us post the link to this necessary essay on the First Offenders Blog.

As a relatively new author with a small press, published in paperback original, I'm glad there are folks like you and your blog posters, that offer some realistic insight to those of us wondering what is going on! Thanks.

Jeri Westerson

Wow, Jim. Thanks for the wake up call. I think we all knew that things were going pear-shaped, but perhaps we didn't know how much. I'm looking forward to my first novel coming out next year and if I can scrape enough out of my advance for a trip to Indiana, I'll be the one scratching on your window to get in.

Sandra Parshall

It always worries me when people say they won't "take a chance" on a writer until that person has published several books. I've had people say that to my face when I was trying to interest them in my first novel. If no one will buy a writer's first or second book, you can be certain that a third will not be published. I try to support new writers, and I thank my lucky stars every day that I am blessed with many friends -- not enough to make me a bestselling author, but enough to give me a bit of a track record so I'm less likely to fade away after two books. If you like a writer's work, buy it!

Elizabeth Burton

Jim,

As an independent publisher with no love for huge, monolithic business to begin with, I've always empathized with indie booksellers.

At the same time, though, I'm frustrated, because it seems your solution once again overlooks a segment of the publishing industry that could very well provide you with the new voices and fine writing you crave.

One of my people, Jackie Griffey, has already posted feedback. I could probably get a half-dozen more to do so. I publish an anthology co-edited by Jeffrey Marks. I debuted a new action series by Alan Cole. I have superb mysteries, both series and stand-alone, by a lot of very talented people and this year gave them their own home under our Zumaya Enigma imprint. And I've revived Dorien Grey's Lambda-nominated Dick Hardesty series under our Zumaya Boundless line.

I have reviews from Midwest Book Review and ForeWord to back that up.

We make every effort to do all the things you've listed with our series--especially with regard to ensuring it's clear which comes after which. We design covers specifically so all books in a series are clearly related.

But we're inventory-free. Our titles are listed as non-returnable at Ingram, for the simple reason that no inventory-free press can survive AND offer competitive discounts and cover prices while agreeing to the suicide that is returns. As a result, booksellers aren't willing to even consider stocking a copy or two of one of our titles, although those that have done so seem to be quite happy they did.

In addition to looking at importing more books from the UK, why not consider looking into what's being offered by established publishers who utilize the inventory-free method (and I avoid the term "POD" for good reason)? I will gladly discuss developing a relationship, either directly or via the wholesalers--I PREFER to deal with independents because I feel we have more in common with each other than either of us has with mega-corp publishing.

I sincerely believe that the situation has reached a Benjamin Franklin point: if we don't hang together we're going to hang separately, and the literary world will be much the poorer for it.

Clea Simon

Jim - Thanks for this. I've been chatting/reading so much about the growing author's dilemma (having to do so much promotion that it cuts into writing time) that I haven't had a chance to hear about it from the bookseller side. The pressure for the immediate bestseller is horrible -- Oline Cogdill blogged about authors adopting psuedonyms for fresh starts recently. It makes me incredibly grateful, even more than usual, for my publisher, Poisoned Pen Press, which has been letting me learn my craft in public.

N. J. Lindquist

Jim, I very much appreciate your writing this.

I have a good friend who has a strong following of readers and has won a number of awards, but even so has had not one but 5 series cut off after 1, 3, 4, 2 and 2 books. It boggles my mind.

I've heard people say that teenagers live for the moment and don't plan for the future or think that bad things can happen to them, but it seems to me many book publishers have that mentality. Most writers need time to build readership, continuity to allow for steady growth, a supportive community to let creativity flow, and mentoring to help them make good use of their assets. Instead, we have an atmosphere of distrust, fear and insecurity. It's very sad.

Maria

Insightful post. I don't have any answers, but I do use the following site to figure out the order of a series:

http://www.stopyourekillingme.com/index.html

I'm also ever hopeful that backlists will someday be available via POD (I think Holly Lisle put a few of her previiously published books on her own out via POD when they went out of print.)

Maria

Iden Ford

Way to go Jim, sorry we won't see you this year at Magna (the tv series wraps mid October and we are going on a seaside holiday after that as it has been challenging to say the least) but we'll catch up soon. You are a passionate person, please keep expressing yourself.
Many thanks for the thoughts
Iden

Josephine Damian

"Thirteeth Tale" is bad? The reviews I read didn't say so. I'm beginning to question just how unbiased these reviewers are.

We're reading that book for book club in December - bummer.

Lots of agent blogs recommend that unknown writers with a first in a series downplay the series aspect in their pitch/query, and that they tie up all the plot lines at the end because a publisher is reluctant to commit to a series.

I know at least one author who won St. Martin's first in detective series contest, only to have them refuse to publish their second book due to poor sales.

And a published author in my writer's group had his contract cancelled after writing 5-6 books in a cozy, foodie mystery series.

A published author's lot is not a happy one.

Thanks for such a thought provoking post, Jim.

Best,
Josephine Damian

http://josephinedamian.blogspot.com
http://forensicsdiary.blogspot.com
http://quoteitwrite.blogspot.com

Julie Wray Herman

Jim:

Wonderfully thoughtful essay. It is perennially discouraging to hear that the larger houses only support blockbuster titles. It is, I believe, true. They insist that they are market driven, even while they seem to lack an understanding of the market. (I would love to see the "market" looked at as the actual readers vs buyers.)

Thanks for being a thinking bookseller. The mystery community is lucky to have the Indies. Keep up the good work!

Julie

Richard Myers

I didn't think THE THIRTEENTH TALE was bad either. I know many people who love it. But since Huang dislikes it, and I guess he thinks everyone should.

Jessie Oleson

I know this is a bit late in the game, but being in a totally different career path it was really interesting for me to read about this world...It is definitely going to make me think a whole lot more the next time I walk into a bookstore!

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